Making software feel less like tax season.

Product designer trained in behavioral psychology. I turn clunky tools into systems people trust, understand, and actually want to use.

Latest work

THOUGHTFUL

Boosting Retention by unlocking user ‘Aha’ Moment.

Product discovery • iOS Mobile

THOUGHTFUL

Fixing a leaky customer funnel.

Growth • B2C SaaS • Animation

THOUGHTFUL

Merging features to enhance functionality.

App redesign • User journey

GOLD HEARTED JEWLERY

Rebrand a jewelry company for market fit.

Responsive • E-commerce • Visual Design

Personal projects

NETFLIX

Enhance accessibility for better control.

Feature redesign • Microinteraction

ANIMAL CARE CENTERS

Feature to reunite lost pets with owners.

Add a feature • Database • AI

Still here? We’d make great friends!—let’s connect!